For years, AFL clubs treated social media as a digital noticeboard. Match previews, injury updates and team selections dominated fans' feeds. While these are still important these days, a new competition has arisen. The battle of the social media teams.

In 2026, social media has become its own competition, with clubs battling just as hard for attention online as they do for premiership points on the field. The best accounts don't just post updates; they connect with fans on a personal level.

It's a simple question: who takes out the prize for the league's best social media team?

2Tasmania Devils

The Devils haven't played a game, yet they've already won fans online.

Recruiting Jacob Gaynor from GWS' social media team was the right choice; he has put Tasmania exactly where they want to be. On everyone's feed. Tasmania creates content that doesn't feel like a footy team; they feel like your best mate online. Their recent back-and-forth posts with other AFL clubs show exactly why they're already among the competition's best.

Instead of waiting to enter the league, they're already building rivals and giving supporters a reason to join the bandwagon. Good luck to the team Tasmania have their first win against!

 

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