For years, AFL clubs treated social media as a digital noticeboard. Match previews, injury updates and team selections dominated fans' feeds. While these are still important these days, a new competition has arisen. The battle of the social media teams.
In 2026, social media has become its own competition, with clubs battling just as hard for attention online as they do for premiership points on the field. The best accounts don't just post updates; they connect with fans on a personal level.
It's a simple question: who takes out the prize for the league's best social media team?
1GWS
The Giants take the gold here. How could they not? Whether it's clever memes, humour, or jumping on viral trends within minutes. The Giants like to stir the pot. GWS lifted the social media game when they did a video with Cooper Hamilton in 2023, urging fans of other teams who were not in the finals to join the 'orange team' and support the Giants in their finals campaign. Since then, the Giants have upheld a standard that is yet to be beaten, constantly poking fun at other teams.
Has your club beaten Fremantle this year? pic.twitter.com/MNAJO9mxn1
— GWS GIANTS (@GWSGIANTS) July 10, 2026
