For years, AFL clubs treated social media as a digital noticeboard. Match previews, injury updates and team selections dominated fans' feeds. While these are still important these days, a new competition has arisen. The battle of the social media teams.
In 2026, social media has become its own competition, with clubs battling just as hard for attention online as they do for premiership points on the field. The best accounts don't just post updates; they connect with fans on a personal level.
It's a simple question: who takes out the prize for the league's best social media team?
3Fremantle
Fremantle has become one of the smartest clubs in the competition.
The Dockers excel at subtle banter. Their stealth jumper reveal ahead of playing Geelong was a perfect example, cleverly referencing the Cats' white-out campaign while revealing their own guernsey in a creative way. Rather than forcing jokes, Freo lets the content speak for itself, creating witty posts fans are able to understand.
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