For years, AFL clubs treated social media as a digital noticeboard. Match previews, injury updates and team selections dominated fans' feeds. While these are still important these days, a new competition has arisen. The battle of the social media teams.

In 2026, social media has become its own competition, with clubs battling just as hard for attention online as they do for premiership points on the field. The best accounts don't just post updates; they connect with fans on a personal level.

It's a simple question: who takes out the prize for the league's best social media team?

4Gold Coast

The Gold Coast used to play it safe, but they've really upped the game in the social media department. They've earned this spot.

Gun Jed Walter was offered a six-million-dollar contract from the Bombers, instead choosing to sign a contract extension with Gold Coast. How did the Suns' media respond? With a montage edit of Jed Walter poking fun at the Bombers. Most teams would've just posted a photo, but the Suns went above and beyond. Classic.

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