For years, AFL clubs treated social media as a digital noticeboard. Match previews, injury updates and team selections dominated fans' feeds. While these are still important these days, a new competition has arisen. The battle of the social media teams.
In 2026, social media has become its own competition, with clubs battling just as hard for attention online as they do for premiership points on the field. The best accounts don't just post updates; they connect with fans on a personal level.
It's a simple question: who takes out the prize for the league's best social media team?
5North Melbourne
The Roos are the silent assassins. Quietly building a social media presence.
Their social media team has leaned into current trends, fan interactions and humour without trying too hard. While they don't produce as many viral moments as the Giants or Tasmania, they consistently create content that feels authentic to the club. Just you wait, North will be at the same level as GWS in no time.
Sound was movin' bro. pic.twitter.com/BiUOjNufbX
— North Melbourne FC (@NMFCOfficial) July 16, 2026
