Poor attendance numbers and a wavering fan base has seen the Saints slash their adult general admission tickets to as low as $13, in a sale set to start on Thursday morning.
Friday night’s upcoming clash with the broken Blues is the first of back-to-back Friday night game for the Saints, up against the reigning Tigers next week.
Using the AFL’s dynamic ticketing system, the price of premium tickets will also drop considerably: falling from $75 to $45, it’s looking as though primo seating choice isn’t enough for regular fans.
“While our performances have lifted in the past few weeks, we acknowledge that the first half of the season was disheartening for our supporters,” St Kilda’s chief executive Matt Finnis told News Corp.
“That said, we can’t escape the important role they will play in helping us turn things around.
“The way our new Etihad Stadium deal is structured means that even small increases in crowd attendance translates into significant financial uplift.
“Every supporter who attends our games in the final seven rounds will have a big impact on our club.”
Sitting at 15th on the ladder with just three wins to their name, the Saints hope to break free from the bottom-dweller club. As for the Blues, en route to their worst season in history, they may need more than cheap tickets to keep fans around.