For years, AFL clubs treated social media as a digital noticeboard. Match previews, injury updates and team selections dominated fans' feeds. While these are still important these days, a new competition has arisen. The battle of the social media teams.
In 2026, social media has become its own competition, with clubs battling just as hard for attention online as they do for premiership points on the field. The best accounts don't just post updates; they connect with fans on a personal level.
It's a simple question: who takes out the prize for the league's best social media team?
7Hawthorn
There is no social media team like the Hawks. They are unique in their own way. Their content is funny for followers that support any team. But..... they could post more than just the Wizard.
@hawthornfc Nick Wizard Watson arriving in style 🤣 #afl #hawthorn #wizard #harrypotter #sport ♬ original sound - hawthornfc
