For years, AFL clubs treated social media as a digital noticeboard. Match previews, injury updates and team selections dominated fans' feeds. While these are still important these days, a new competition has arisen. The battle of the social media teams.
In 2026, social media has become its own competition, with clubs battling just as hard for attention online as they do for premiership points on the field. The best accounts don't just post updates; they connect with fans on a personal level.
It's a simple question: who takes out the prize for the league's best social media team?
8Melbourne
The Demons are funny. Their content mostly focuses on light-hearted locker room videos and interactive fan challenges. Rather than targeting rival teams, they are quick to highlight the personalities in their club. If only they had humour like Tasmania.
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