Former AFL great Kevin Sheedy has taken a dig at Collingwood ahead of their clash with his former club Essendon at the MCG on Sunday.

The four-time premiership coach emphasised how the Pies have moved away from their working-class culture, singling out president Eddie McGuire and coach Nathan Buckley for living in Melbourne's deluxe suburb of Toorak.

"I have noticed a few things that have me deeply worried about Collingwood โ€” the coach and the president are Toorak Cowboys,โ€ Sheedy told The Herald Sun.

โ€œThey (Collingwood) have made a land grab, they think they own the MCG now, which is pathetic from a club that (has) won only two premierships in the last 50 years.

โ€œThe demographic has changed in Collingwood, the landscape has changed.

โ€œA good working class town like Essendon hasnโ€™t changed, and Iโ€™m talking about the Keilor area, and Ascot Vale, where there are some pretty tough people.โ€

In response to Sheedy's remarks, McGuire atypically stood up for the Magpie army.

โ€œI love Sheeds, but we (Collingwood) have won more asterisk-free premierships than any team," McGuire toldย The Herald Sun.

โ€œDonโ€™t forget Essendon walked out on the MCG.

โ€œWhen the stands were being built, only Collingwood stood by the MCC. Richmond (sold games) to Cairns, Carlton and Essendon (went) to Etihad. Melbourne (went) everywhere.

โ€œThatโ€™s why itโ€™s called the Magpies Collingwood Ground. The peopleโ€™s ground for the peopleโ€™s club.

โ€œThe others are tenants. Collingwood is a partner!

โ€œWe sat through the re-building of both sides of the ground and paid for it. Thatโ€™s why itโ€™s our ground.โ€

Sheedy says the Bombers have finally started to develop chemistry and can knock off Collingwood amid their injury crisis.

โ€œItโ€™s a great chance for Essendon to win a crucial finals-style (game),โ€ he said.

โ€œThe Bombers are just starting to get comfortable playing with each other, and thatโ€™s a good thing when you realise it is Round 16.

โ€œThey are getting on a roll at the right time, just like we did in 1993.

โ€œI reckon they can still make the finals, and cause a bit of havoc on the way there.โ€

And Sheedy said Essendon recruit Jake Stringer still has tremendous upside, labelling him a "dangerous asset."

โ€œHe (Stringer) still has another 30 per cent improvement left in him โ€ฆ he is nowhere near his full potential yet.

โ€œHe has got a bit of magic, but he has got to be a warrior and a gladiator to get the most out of that magic. If he can find that he will be a dangerous asset.โ€