Western Bulldogs star Josh Dunkley has told other clubs that he is seeking a trade because of cultural differences within the playing group rather than monetary incentives.

Dunkley, who has requested a trade to Brisbane this off-season, is unhappy with the determination of the playing group, according to renowned footy journalist Caroline Wilson.

"Josh Dunkley has said to other clubs that he feels that there's a divide in the playing group; the ones who want to get it done and the ones who aren't serious," she told Channel 9 Footy Classified.

"He's frustrated, he wanted to go last year; clearly things didn't improve because he wanted to go this year as well."

Dunkley also requested a trade away from Whitten Oval two years ago in a move that ultimately failed to transpire.

At that time he was still contracted, but this year's expiry date gives him the leverage to find a second club.

The six-year-long deal Dunkley has been offered by Brisbane is priced between $700,000-$750,000, according to News Corp. 

Wilson further noted that Dunkley's discontent is unrelated to the Brownlow medal antics of Bulldogs players that were criticised by basketball legend Andrew Gaze on SEN.

He was the Bulldog's leading vote-getter with 14 votes at Sunday night's count and is hotly tipped to win the 2022 Charles Sutton Medal for the best-and-fairest Bulldogs player.