St Kilda small-forward Dan Butler has revealed a club-wide initiative to 'grow a mo' has been made at Moorabbin to honour the late great Danny Frawley.

According to the former Tiger, each of the club's male players have let their follicles flow this 'Movember' month in tribute to the mental health awareness warrior.

The club's AFLW arm has also chipped by staying active in an effort to secure funds to help protect Australian men against prostate and testicular cancer, as well as aid suicide prevention initiatives.

Speaking with Wide World of Sports, Butler explained that although there remained a gulf of 25-years between his and Frawley's debuts for the Saints, the champion fullback's presence is still felt deeply within the club's four walls.

"The goal this year is to continue 'Spud's legacy," he said of his handlebar moustache.

"He was a great person in the footy community... we want to keep honouring his legacy."

While Frawley's days in boots for his beloved club ended in 1995 and his life came to a tragic close in September of 2019, the Bungaree back's footprint is still seismic on Linton Street.

The Saints paid homage to Frawley in Round 2 of this season by promoting his express message for people to speak openly with their loved ones during the inaugural 'Time 2 Talk' clash.

RELATED: Spud's legacy is that it's always Time 2 Talk

The former skipper is also set for further perpetuity in the form of bricks and mortar, with construction underway on the Danny Frawley Centre for Health and Wellbeing at the club's RSEA Park precinct.

"We've got the Danny Frawley Centre currently underway and it will be a great space for past and present players in terms of mental health," Butler continued.

"We're really keen to keep raising awareness for 'Spud' and keep on continuing his legacy that he left behind.

"Growing up, all I ever heard was good things about him and you hear all over TV and radio - some of the stories the boys speak about, the high regard they hold him in is pretty special."

MELBOURNE, AUSTRALIA - SEPTEMBER 10: A tribute to Danny Frawley is seen at St Kilda Saints Football Club on September 10, 2019 in Melbourne, Australia. Danny Frawley died yesterday aged 56 in a car accident at Ballarat. He was a former captain of the Saints and coached Richmond before embarking on a career in the media. (Photo by Darrian Traynor/Getty Images)

With AFL football now seen as a product rather than a game by many members of the wider community, Butler expressed that the scrutiny that is often attached to those in the profession can lead their minds into dark places.

However, the North Ballarat Rebels product has also learnt that in football, just as in life, maintaining a positive outlook is as critical as keeping the scoreboard ticking over on weekends.

"It's tough and that [mental health concerns] is something you can't really prepare for going into an AFL career when you're 18-years-old," the 86-gamer explained.

"You've been nurtured by your family and then you get into the AFL and all of a sudden you're pretty open to criticism.

"It's tough, an emotional rollercoaster - I think as you go in your career, you learn what to take in and what not to take in.

RELATED: The saddest chapters in St Kilda's tragic history

"A lot of people try to bring you down in the public and the media if you have a bad game.

"It's important not read too much into it and really focus on what the people who you respect have to say - family, teammates, coaches.

"It's hard to not fall into the trap of reading stuff in the paper and sometimes it's impossible not to see when it pops up on TV... you've got to try to laugh it off and keep positive."

AFL Rd 4 - St Kilda v Richmond
MELBOURNE, AUSTRALIA - JUNE 27: Dan Butler of the Saints celebrates a goal during the 2020 AFL Round 04 match between the St Kilda Saints and the Richmond Tigers at Marvel Stadium on June 27, 2020 in Melbourne, Australia. (Photo by Michael Willson/AFL Photos via Getty Images)

Although a show of strength throughout Danny Frawley's playing days was to button your lips and get on with the job, 'Spud's namesake from the same neck of the woods stated that this feckless view was now a thing of the past.

"I dare say that every club has a psychologist and someone who is fully devoted to player welfare and I think that's been the biggest change over the years I've been in the AFL," Butler expounded.

"Being able to speak up without consequence, being encouraged if you're not right - that's the beauty of Movember.

"These other mental health campaigns (R U OK?) to raise awareness that it's OK to not be OK. You won't get judged for it.

"I think some of the players, who have brought up that they're not OK - they get a lot of respect for it and it's a very tough thing to do.

"Now if you speak up it's brave and you gather a lot of respect."

Should you wish to learn more about Movember's life-altering work, feel free to head to their website HERE.

Should you wish to donate to Butler's 'MoSpace' fund, you can do so HERE.