Collingwood is keen to reclaim its share of the Queen's Birthday riches as its sweeping internal club review continues.
The current arrangement, which began in 2001, gives Melbourne hosting rights and allows them to keep all gate receipts from the blockbuster fixture.
The match is thought to be worth $800,000-$900,000 and the money was vital for the once cash-strapped Demons last decade.
But with Melbourne now in a healthier financial position having posted three straight profits, Collingwood wants its slice of the pie.
There have been pushes to strip Melbourne and Collingwood from hosting the marquee match in previous years as poor on-field performances have led to falling crowds but all have been rejected.
Despite the hardships, the Dees have built the match into a blockbuster clash.
This year they celebrated the third "Big Freeze" event, raising over $15 million for motor neuron disease research.
Should Collingwood be granted its wish, the clubs could enter a traditional alternating host arrangement or a gate-share agreement.
A gate-share agreement would give the away club a set proportion of gate revenue.
This year's Queen's Birthday crowd of 70,926 was the sixth highest attended game so far this season, up from 60,158 last year.
