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Adelaide has announced Tim Silvers as their new CEO on the eve of the 2021 season.

Silvers has been in the AFL system for over a decade and a half, having served at Hawthorn in various roles, most recently as their CEO.

Adelaide Chairman John Olsen said the club felt it had found the perfect man for the job.

“Having been part of a successful era at Hawthorn, Tim has an intimate working knowledge of what it takes to deliver sustained success at the elite level,” Olsen told

“We conducted a thorough and rigorous process and the feedback was unanimous, he is a passionate, driven and authentic values-based leader who has a great understanding of the football landscape.

“He also has a proven track record of delivering strong financial and commercial results, and has been a key member of Hawthorn’s Executive team over a long period of time.

“Our push to build a new headquarters is gathering momentum and Tim has the experience and skills to head up the transition, having been the project lead for the Hawks plans for a Dingley training base.”

Silvers said that he was keen to lead the Crows into a new era as the club looks to rebound from their last place finish in 2020.

“The Crows are such a significant part of the South Australian community and my family and I can’t wait to officially call Adelaide home," he said.

“To the thousands of Crows members and fans, I have watched from afar and with admiration the passion and loyalty you show at all times. I want to strengthen the connection you have with the Club and this is a priority.

“It would be remiss of me not to thank Hawthorn for their support and endorsement throughout this process and the Club and its people have helped shape me as a person and leader.”

Hawthorn released a statement today, congratulating Silvers on his new role and thanking him for his 17 years at Waverley.

CEO Justin Reeves said the club was incredibly supportive of Silvers’ decision to leave the Hawks for this new opportunity.

“Tim has been an incredibly, loyal Hawthorn person over a significant period of time and we will always be grateful for his contribution to our club,” Reeves said in a statement on

“Over his time in the brown and gold he has played a pivotal role in guiding the club through some successful as well as some challenging times.

“While we miss Tim around Waverley Park, we are always proud as a club to see our people promoted into senior positions within the industry, whether that be in football or administration.

“We wish Tim, Kelly, Lenny and Ruby all the best for their new adventure in Adelaide.”