September has officially arrived, and every team remaining will naturally have optimism.

Fremantle appears to be the clear front-runner for the flag; Brisbane's experience holds it in good stead, and Hawthorn and Geelong are among the challengers.

So what does every club need to focus on?

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Hawthorn

Getting hands on the footy

MELBOURNE, AUSTRALIA - AUGUST 07: Josh Ward of the Hawks runs with the ball during the round 22 AFL match between Hawthorn Hawks and Collingwood Magpies at Melbourne Cricket Ground on August 07, 2025 in Melbourne, Australia. (Photo by Robert Cianflone/Getty Images)
MELBOURNE, AUSTRALIA - AUGUST 07: Josh Ward of the Hawks runs with the ball during the round 22 AFL match between Hawthorn Hawks and Collingwood Magpies at Melbourne Cricket Ground on August 07, 2025 in Melbourne, Australia. (Photo by Robert Cianflone/Getty Images)

Not since Round 11 has Hawthorn beaten a top six team, with the best in the competition regularly able to get their hands on the footy first more often than the Hawks and then able to chain from stoppage and give them looks in front of goal.

The midfield more broadly has been questioned all year, but holistically it is perhaps not as weak as suggested, with Will Day primed for his first September, Jai Newcombe having gone to another level this year and Josh Ward establishing himself as a very good - rather than gap-filling - midfielder.

But their ability to defend if they don't win the footy is concerning and puts pressure on the backline, which has probably accentuated the indifferent form of Tom Barrass.

It's not just that Hawthorn is beaten at the source - it is that opponents are then able to score, with losses to Fremantle and Brisbane concerning examples.

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