Richmond look most likely to win the premiership for the second straight year as Tigers CEO Brendon Gale puts it down to the culture and the staff members all over the club.
Gale states that having multiple people who have won premierships has meant that backing it up this year hasn't been difficult.
"People like Damien Hardwick, Justin Leppitsch, Blake Caracella, Craig McRae and Neil Balme have been in successful campaigns of teams that have backed up from year to year and that has created a really strong platform again for our year," Gale told the AFL Record.
"It's the people, their ability to work together and the culture they have created that has cultivated this great platform for the club and there hasn't felt like the weight of premiership defence.
"It's a very normal feeling of, 'Let's get on with the job, do what we have to do and deliver strong results'."
The Tigers have also received leadership from their second tier players like Nick Vlastuin, Dylan Grimes, Dion Prestia, Josh Caddy and David Astbury.
Gale believes that the Tigers have some catching up to do and that is why there is no real complacency.
"On the measure that matters most, which is premierships, we have lost ground over the last 37 years," he added.
"There has been a range of great contributors on and off the field and we have been successful in a range of different ways, except for the measure that matters the most. There's a sense that we have some catching up to do. There's no sense of putting our feet up."
Richmond's main goal off the field this year was reaching 100,000 members.
"We may never again get this opportunity," he said.
"It was a significant milestone and never before been one, but it's a reflection of what we do to engage our members and make them feel part of the club and really, it's their prize and a reflection of how important members always have and always will be part of our club."
