ADELAIDE, AUSTRALIA - SEPTEMBER 22: (L-R) Adelaide Crows Senior Coach Don Pyke, Taylor Walker, Sam Jacobs and Daniel Talia of the Crows look on during the national anthem prior to the First AFL Preliminary Final match between the Adelaide Crows and the Geelong Cats at Adelaide Oval on September 22, 2017 in Adelaide, Australia. (Photo by Daniel Kalisz/Getty Images)

Controversial Footy Show panellist Sam Newman has targeted the Adelaide Crows’ topical pre-season camp which has disrupted the Crows’ season. The TV host has labelled a promotional video by the club as “psychotic” and dismissing it as “non-sense”.

The Crows finished their 2017 campaign strongly before being beaten convincingly by Richmond in the Grand Final, and have since failed to reclaim that same form. Adding to their worries, the club is experiencing a concerning injury toll, which has seen nine players fall to hamstring injuries.

The pre-season camp, run by mind performance experts Collective mind, has taken a tonne of criticism for the blight. With reports coming to light that the experience was ‘cult-like’ while Crows chairman Rob Chapman conceded that certain elements of it were offensive toward indigenous players.

Newman, in characteristic fashion, could not keep tight-lipped, addressing the issue on The Footy Show, after the show aired a promotional video featuring coach Don Pyke, captain Taylor Walker and a host of other players endorsing the program.

“This is not about the coach per se, or the support staff, but that is posturing and obsequious non-sense,” slammed Newman.

“That’s almost psychotic that stuff, because as Brendan (Fevola) said, they have fallen for the trap like most clubs do, thinking their players are nuclear physicists,”

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“You’ve got to make the dullest, or the less intelligent players, and I don’t mean that they’re stupid but there are people who play football because they’re good at reflex and instinctive sport.”

The Footy Show panellist and former Carlton sensation Brendan Fevola said he saw extremely little value in such ‘mind’ camps during his playing days.

“When we had those meetings I’d nearly fall asleep because it wasn’t for me,” Fevola said.

“I’m an instinctive footballer, I play on football so I go out there and want to play. You’ve got blokes with a IQ that are very smart, that are well educated, that will probably get that. Then you’ve got your lower IQ guys which is probably me and I didn’t quite get it,”

“I’m not bagging certain players, but they’re here to play football.”