MELBOURNE, AUSTRALIA - JULY 28: Carlton President Mark LoGiudice speaks after the club signed a new five year sponsor agreement with the Hyundai during a Carlton Blues AFL training session at Visy Park on July 28, 2017 in Melbourne, Australia. (Photo by Michael Dodge/Getty Images)

It’s been said time and time again that the only direction from rock-bottom, is upwards.

Mark LoGiudice is of firm belief in that premise; that perhaps Carlton’s cellar-dweller, rock-bottom season can’t possibly get any worse, so it’s next logical step is to improve.

A defiant LoGiudice this morning addressed the disastrously snowballing season the Blues have suffered so far, a neverending slew of bad performances on field and a high staff turnover rate at Ikon Park.

But despite the Blues steady fall from grace, LoGiudice believes that the season “can’t get any worse” – that promising times are in fact ahead.

“I wouldn’t say it’s the lowest point. On-field it’s been disappointing, it’s been a disappointing season and there’s no doubt with just winning one game … but I don’t think it’s the lowest point, no,” he told SEN. 

“I don’t think you can get any worse results than what we’ve had.”

The Blues chairman this season has deviated from speaking publicly on the current conditions of the Blues, but continues to support the process the club had  intended on following upon hiring Brendon Bolton.

“I don’t think it’s a reflection on our team,” he said.

“It’s not a reflection on the list that we’ve got. We’ve got a great list that we’ve built.

“We said we were going to rebuild the list, we said we were going to go to three drafts and bring in a group of young players that would be the future of the Carlton Football Club-we’ve done that, and we’ve done that extremely well”.

Carlton’s hierarchy are yet to answer several administrative questions that could account for the Blues horror season so far and a constant pressure on the club, both on and off the field.

Following Steven Trigg’s dismissal as CEO last October, a widespread search began for his successor; though initially granted to then -former AFL football operations chief Simon Lethlean, it was quickly overturned with LoGiudice unable to deny it.

“I did personally encourage a number of candidates to get involved in the process to be CEO of the Carlton Football Club,” he told SEN.

“We did do a little bit of homework and due diligence before we made the change on who might be available.

“I am not going to discuss individual candidates.”

Amongst an otherwise disastrous season for the Blues, the club’s spirits have been hoisted up with the re-signing of Charlie Curnow for an extra four years, shortly followed by fellow star Patrick Cripps.

“Reflecting that is the players have signed on to stay at the club long-term and I think that’s probably the key indicator that says Brendon Bolton is the right coach and he’s providing a culture in the football team that is acceptable to the board.”

LoGiudice, in reference to Carlton’s enormous corporate network and a membership base of over 55,000 people, reaffirmed his faith the club will overcome it’s season of horror.

Only time will tell if LoGiudice’s words ring true for the battered Blues.