Greater Western Sydney has announced its new chief executive officer for the dawn of its next era, with James Avery's appointment being made official on Sunday.
Avery takes over from David Matthews, who will step down from the role at the end of the season, having been CEO of the club since its beginning back in 2011.
The new CEO has a long history with the Giants, having served as the chief operating officer from 2015-23 before becoming CEO of Stadiums Australia.
Avery said he was excited to step into the role previously filled by Matthews.
"It's a privilege to take on this role at such an exciting time for a club I have a deep connection with. In many respects, it feels like returning home," he said via the club's website.
"I've seen firsthand the strength of what's already been built by David Matthews and everyone associated with the club since inception, and I'm looking forward to leading the next chapter of the club's growth as we enter an important new phase."
Avery has also been a senior executive on the boards of the AFL, the England and Wales Cricket Board (ECB) and the Melbourne Storm.
Giants president Tim Reed said he was "delighted" by the appointment of Avery.
"James brings a wealth of industry experience, a deep understanding of Western Sydney and Canberra and a clear vision for the future," he said.
"We're confident he will build on the strong foundations already in place, maintain the continuity that has underpinned the club's success to date, all while making his own lasting mark as we continue to grow both on and off the field."
