In excess of 60 AFL players have contacted Dustin Martin's manager Ralph Carr to enquire over his services, according to Tim Watson.

Carr has become one of the hottest properties in the AFL after a year in which he secured a big-money deal for Martin, as well as endorsements from high-profile organisations in Jeep, Bonds and Puma for his star client.

“I know over 60 players have contacted him seeking his services,” Watson told SEN Breakfast.

“He has gotten Bonds, Jeep and Puma, plus he has the night with Dusty happening.

“I don’t know in the history of the game that a manager has ever done a better job for a player post the Brownlow Medal.

“I think players would be looking at what Ralph Carr has done and think, gee.”

Martin's contract became the biggest off-field story of 2017 as his performances for the Tigers went from strength to strength.

The dominant midfielder averaged 30 touches a game on his way to a Brownlow medal, Norm Smith medal and Premiership medal, pushing his price through the ceiling.

Watson believes the monetary terms of the contract are larger than what the public is led to believe, with possible annual figures reaching over $1.5 million.

“In the end, he got an unbelievable deal,” Watson said.

“He is on huge money. Richmond has downplayed it a bit, but it is huge money. It is a very tasty deal.”

Martin's Tigers kick off their premiership defence against Carlton in round one.