North Melbourne premiership player David King says "shut the gate on GWS' year", following their 35-point loss to Essendon at home on Saturday.
It was the Giants' fourth straight loss, dropping them to 4-5 on the season, currently occupying 11th spot on the ladder.
It is a far cry from the side that has made back-to back preliminary finals and were considered one of the favourites to win this year's premiership.
King refuses to blame injuries for their patchy form, identifying the side's lack of hunger and ability to grind out games as the overlying reason for their poor results.
"They (GWS) donโt embrace the grind that winning sometimes has to be, they want to win in a clinic in bursts," King toldย SEN's Whateley.
"They want to put on a show and thatโs great, but sometimes you have got to win ugly.
"And against Essendon they werenโt prepared to win ugly โ thereโs no other way of looking at it.
"Theyโre gone โ 2018โs a nonsense.
"Theyโre going to talk about their injury list but Iโve got no doubt that this is a campaign not lost on injury.
"This is a campaign lost on desire, they havenโt really wanted to engage.
"Theyโre happy to partake and happy to put on some nice quarters here and there. But when it comes to winning, and often itโs a grind, theyโre not in it for the fight."
King says the Giants' midfield needs to lift and does not see them beating Adelaide this weekend.
โI just think whatโs happened at GWS is on the shoulders of their midfield stars,โ he said.
โStephen Coniglio, Josh Kelly โ I know heโs missed some football so maybe put an asterisks next to him and Jacob Hopper.
โDylan Shiel is a shadow of his former self at the moment; not hard enough at the moment. 17 disposals on the weekend and pushed out of the way a dozen times.
โThey got assaulted on the weekend by a midfield (Essendon's) thatโs only been up and about for four previous quarters.
โThey embarrassed them at centre bounce clearances on sheer will.
โShut the gate on their year โ theyโre not beating Adelaide in Adelaide this week.
โThey (Adelaide) had a horrible performance on the weekend but theyโll respond โ weโve seen it through the course of the season.
โOn what Iโve seen and on the back on the Adelaide Crowsโ leadership as opposed to GWSโ leadership, I think thereโs your gap.โ
