On the eve of the second ever AFLW season, Western Bulldogs coach Paul Groves and football manager Debbie Lee have spoken about the Bulldogs' new approach for the up and coming season.

In a bid to play a more exciting brand of football, the Bulldogs are going into the new season with high hopes.

"You're going to see a very different game plan," Groves said at the season launch.

"We're hoping to kick the ball a lot more. Last year we over-handballed, probably to the frustration of people, but [we're] going to kick it a lot more [and] try to maintain possession.

"We think we've got the best forward line in the competition, so if we can get it down there pretty quick, we're going to have some girls who can kick a good score."

After finishing sixth last season, Lee believes that after securing a strong crop of players at the draft, the Bulldogโ€™s current midfield depth will help them propel up the ladder.

"Our game plan last year [focused] a lot of use of the handpass," Lee told AFL.com.au.

"Sixteen-a-side is quick, but you also need to keep possession of the footy. We've been concentrating on the fundamentals โ€ฆwe've got to catch it and kick it.

"We've put a fair bit of energy into that, and I think if you compared our practice match on [January 20, a loss to Carlton in Ballarat] to round five of last season, I'd expect you'd see a fair bit of difference in the way we're using the footy".

The Bulldogs also announced that Katie Brennan, who struggled with injuries last season, will be the Bulldogโ€™s captain again this season, where Ellie Blackburn will be her deputy. Hannah Scott and dynamic midfielder Nicole Callinan form the rest of the leadership group, which remains unchanged from last season.

The Bulldogs kick of their season on Sunday against Fremantle, at VU Whitten Oval.