MELBOURNE, AUSTRALIA - JUNE 29: Daisy Pearce of the Demons handballs during the round 14 AFL match between the Melbourne Demons and the Western Bulldogs at Melbourne Cricket Ground on June 29, 2013 in Melbourne, Australia. (Photo by Darrian Traynor/Getty Images)

The AFL has launched a campaign to search for female talent as it looks to build towards a national women’s league in 2017.

The League will aim to poach talented athletes from other sports to help build its talent pool, saying that the “campaign is designed to give female athletes who are currently active in other sports the opportunity to test their football fitness and skills”.

“We want Australian football to be the sport of choice for female athletes and we know there are many talented footballers who have backgrounds in other sports,” AFL game and market development boss Simon Lathlean said.

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“We want to engage with these players and give them the chance to enhance their football skills while expanding our talent pool as we look towards the national women’s competition in 2017.”