The usually-reserved coach of the Fremantle Football Club, Justin Longmuir, has spoken frankly about his side's inability to deal with external noise when performing well, in years past.
The comments, made to Fox Footy's AFL360 program, come in the middle of the Dockers' best ever winning run - the Cockburn natives have not lost since Opening Round, winning 11 matches on the trot.
Fans of the success-starved organisation, who boast just one Grand Final appearance in their history - a loss to the dynastic Hawks of the 2010s - tend to get carried away when their team performs well, and Longmuir admitted that said feverishness has resulted in poor performances, in years gone by.
"It's a good place to be; it's a good problem to be dealing with," Longmuir said, of the hoopla surrounding their breathtaking winning streak.
"It's probably something I don't think we've dealt with overly well at our club, previously. There's been times when we've won three in a row, and [the] "Flagmantle" [moniker] comes out, and we lose one we should win."
Longmuir listed a trio of clubs as the benchmark in this space, and unsurprisingly, they are three clubs with a modern history littered with premiership success - the kind his Dockers are pursuing fervently.
"This group is maturing. We're able to get our feedback from the right places, we're able to pay every opposition the correct amount of respect each week, and really stick to our process. That's what the best teams do - Geelong, Sydney, [and] Brisbane have been able to do that year on year for 10 years, some of them.
"We're building that. We're not there yet, but I've seen some great signs amongst the playing group, and in particular, our leaders, who are leading really well.
"I talk about it ad nauseam with them, to be honest - about the process, our routines, and looking to pay the respect we need to the "oppo" each week. Our leaders have done a really good of falling in behind that."
Longmuir heaped praise on players outside of the club's designated leadership group for the role they have undertaken in steering the side's onfield fortunes in the absence of leaders like skipper Alex Pearce and co-vice-captain, Caleb Serong.
"We've been missing a couple [of leaders] the last few weeks, so we've asked others, especially through the middle of the ground, to really step up, and we've been really proud of the way some of those players not in our leadership group have taken some of the load the last couple of weeks.
"I feel like we're building a real depth of leadership among the playing group, and that will only hold us in good stead towards the back end of the season."
The Dockers face North Melbourne in Round 13 action, come Saturday.
