National Australia Bank has opted not to continue its naming rights sponsorship off the AFL’s pre-season competition.
NAB, who will continue to have a strong association with the AFL, with the Auskick program and as the women’s league naming rights sponsor, has held the naming rights to the pre-season comp since 2006.
The AFL’s pre-season competition has also been previously known as the Wizard Cup, the Ansett Cup, the Foster’s Cup and the Panasonic Cup.
But AFL is now on the hunt for a new major sponsor for its pre-season competition, which has lost some of its appeal following the league’s decision to stage practice games rather than stage a competitive tournament.
The tournament was called the NAB Cup when the company first took over naming rights of the competition, with Geelong winning the title over Adelaide in 2006.
The League is yet to confirm who will take over the sponsorship from NAB in 2017.