Melbourne publicly unveiled a strategic four-year plan on Monday, outlining their goal to break a 55-year premiership drought.
After a disastrous 2019 season which saw them finish 17th after a top-four finish in 2018, the club has expressed their desire to return to finals action with both the AFL and AFLW teams.
Off-field, the Demons hope to become a financial powerhouse and eliminate the club’s $2 million debt and deliver a combined $4 million profit over the four year period. This comes after Melbourne suffered a huge $1.58 million financial loss last year.
A 75,000 plus membership tally and average MCG home attendance of 50,000 is also being pushed as a key goal from the strategic plan. The Demons averaged 32,672 last season, almost 10,000 down from the 42,410 the club averaged in the 2018 season.
With the Demons are pushing for a new home base at Yarra Park in 2018, the club has stated the start of construction for a new home base and the completion of a high-performance facility at Casey Fields as crucial points as well.
Melbourne chairman Glen Bartlett and CEO Gary Pert released a joint statement on melbournefc.com.au which highlighted the main focus of the plan.
“Suffice to say the club has not delivered the ultimate prize in the last 55 years. Our foundations of success, strength and significance would no longer be words synonymous with this era of Melbourne Football Club.”
“Our strategic plan is a continuation of the work that has been underway, to reignite the Demon Spirit and deliver premiership success.”