2nd AFL Preliminary Final - Richmond v Geelong
MELBOURNE, AUSTRALIA - SEPTEMBER 20: A general view of the national anthem during the 2019 AFL Second Preliminary Final match between the Richmond Tigers and the Geelong Cats at the Melbourne Cricket Ground on September 20, 2019 in Melbourne, Australia. (Photo by Michael Willson/AFL Photos via Getty Images)

Foxtel Media has announced their 19 sponsors for the 2023 AFL Season, with Bunnings, KIA, Menulog and Wild Turkey signing as first-time sponsors.

AAMI, Chemist Warehouse, Coles, Ford, Harvey Norman, Hostplus, Industry Super Funds, KFC, McCain, McDonald's, NAB, Sportsbet, Telstra, Toyota and Xero return as the match-day sponsors for 2023.

This year, Fox Footy's partnership with McCain will include ads during Thursday Night Footy on Fox, showcasing McCain products and Fox Footy talent.

There will also be pre-game McCain ads, set to target viewers around dinner time.

"We're excited to join Foxtel Media for the second year running as a naming rights partner for one of Australia's most-loved sports," brand activation manager at McCain, Alex Shipp said.

Fox attributes the successful viewing rates of the 2022 season to their sponsors, with the 2022 season taking out top spot across all Foxtel services last year.

"We can't wait to start the AFL Season with our new and returning partners. Our winning combination of world class technology, premium sporting content, and no ad breaks in live play makes the watchability of our platforms best on ground," says Martin Medcraf, director of sports sales and brand partnerships at Foxtel Media.

"With recent FoxTest research confirming that our low clutter ad environment and highly engaged audience create the greatest attention volume in market, we're confident that this will be our best AFL Season yet."

The 2023 AFL Season starts on Thursday, March 16 with Carlton taking on Richmond at the MCG at 7:20pm (AEDT).