The Adelaide Crows have agreed to terms with fast-food chain Hungry Jacks, with the Crows signing the prominent West Coast sponsor to a four years as their Principal Partner.
The contract includes a relationship with all three of the Crows' sides in the AFL, AFLW and SANFL.
West Coast fans need not worry however, as the Eagles will still maintain their long-term partnership with Hungry Jacks.
To celebrate the new partnership, Hungry Jacks will be offering promotions and giveaways throughout the season. One known offer is that a free 'Whopper' burger will be given out for every Crows goal kicked from outside 50.
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The sponsorship deal has also allowed the Crows to open guernseys sales from 12pm Thursday.
The Crows CEO Tim Silvers was excited about the signing, and how it sets the club up for the future.
“Hungry Jack’s has been a huge supporter of footy and Australian sport and our players, coaches and staff consider it a privilege to be working with them on a day-to-day basis in the years ahead,” Silvers said. .
“Having entered a new era at the Crows, it’s hard not to be inspired by Jack Cowin’s journey as a successful, innovative and inspiring businessman."
“Importantly, we are taking a long-term view and there’s a determination to make this a winning partnership."
JUST IN | The Adelaide Crows have unveiled Hungry Jacks as a new sponsor. pic.twitter.com/8dFdfEWXZc
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“Everyone is super excited to be joining forces with a big brand that has big ideas, as well as the chance to have some fun and bring joy to the Crows family along the way.”
The Founder of Hungry Jacks Jack Cowin was equally excited about their partnership with the Crows. He sees the pairing as an ideal addition as Hungry Jacks looks to broaden their investment in the AFL.
“AFL fans know Hungry Jack’s has been a lucky charm for the West Coast Eagles and we’re hoping to share some of that luck and magic with the Adelaide Crows. We are settling the battle of the birds as the two teams will fly as one in partnership with us,” said Cowin.
“We’re extremely excited to expand our support of the AFL to the neighbouring state of South Australia, which is one of our largest and most passionate markets."
