Dual Brownlow Medallist Chris Judd has landed himself in hot water for a slip of the tongue on Nine Network's AFL Footy Show.

During a cross to the show's My Room Telethon fundraiser in support of the Children's Cancer Charity, Judd made an untimely gaffe about the illness when asked what deodorant he uses by Footy Show panellist Shane Crawford.

“I’m using a natural deodorant,” Judd replied.

“It doesn’t actually work, but I’m not going to die of cancer, so …”

The former West Coast and Carlton champion later apologised on the show following a public outrage on social media, admitting his comments were "insensitive."

“I’m not going to back over it, but needless to say I said something that was insensitive before,” Judd said.

“I had no intention to be offensive, but no doubt it’s come across that way to some people.

“So my apologies, we’re all here for the right reasons tonight and I hope it doesn’t detract from the night.”

Footy Show host Eddie McGuire defended Judd, stating that his remark had been "misconstrued."

“It was nothing that you said that was wrong. We understood exactly what you were saying,” McGuire said.

“Some people have misconstrued something and wanted to take it up on Twitter, but there you go.

“Thanks for taking back any issues that might’ve been misconstrued by some people.”