Carlton has announced Cain Liddle as the club's new Chief Executive Officer. 

Liddle is currently the Chief Customer Officer at Richmond and Managing Director of Aligned Leisure and comes with a strong pedigree in a vast variety of fields. 

Surprisingly, Carlton has overlooked former AFL executive Simon Lethlean for the job with many tipping that an informal agreement was already in place between the two parties. 

Liddle has been at Richmond since 2010 where he oversaw Richmond's membership to increase to over 75,000 in 2017. He was also an integral part in the development of Richmond's state of the art training centre as well as their partnership with Swinburne University. 

Prior to that, Liddle was an Assistant Coach with the Calder Cannons and Vic Metro in the under 18 National Championships after playing four games with Geelong during 1994 and 1995. 

Carlton President Mark LoGiudice was excited by the experience that Liddle will bring to the club. 

“After a thorough and extensive process conducted by David Campbell of Egon Zehnder and led by the selection panel consisting of myself, and Club Directors Kate Jenkins and Chris Judd, we are fortunate to have secured Cain as the Club’s next CEO.”

“He brings a wealth of commercial and consumer experience and we believe he is the ideal candidate that will be integral in leading the Club to its next level of success.”

Liddle stated his excitement to be part of the club. 

“The Carlton Football Club is a proud organisation with a significantly rich history, and a very exciting future. 

“To be given the opportunity to work with such a talented team both on and off the field, who are united in their determination to deliver Carlton members sustained success across both the male and female competitions, is an opportunity for which I am extremely grateful.”