Collingwood coach Nathan Buckley has blasted SEN analyst David King for comments he made on Crunch Time on Saturday afternoon.

King said the Pies don't have to be at their best to be able to beat Hawthorn on Saturday night, saying only a 60% effort would do.

“They only have to play (at) 60 percent of their best, Collingwood, to win tonight. I don’t think it’s a big ask.” King said.

“They were brilliant last week – they really should have won that game.

“I feel for Nathan in the fact that they didn’t win, because their season was salvageable.”

Buckley hit back with just one tweet, slamming King for his statements.

Collingwood host Hawthorn at the MCG on Saturday night, and are looking for their just their third win of the season.