Bulldogs great Bob Murphy believes Melbourne could "absolutely smash" Geelong in Friday night's elimination final.

The Demons have fallen agonisingly short in their previous two encounters against the Cats, but Murphy believes their luck will change third time around.

“This is just that gut feel reaction that you have that maybe you’re hesitant to talk publicly about, but you hold onto it nonetheless. It’s the thing that if it happens, you kind of feel like it might happen," Murphy said on SEN's Whateley.

“I interviewed Max Gawn during the week at the Melbourne Football Club and I don’t know what happened, there was no one moment, but I left the interview and I just had this overwhelming gut feeling Melbourne will absolutely smash Geelong in the first quarter."

“I just left going, they’re right in the sweet spot. They’re going to obliterate them."

“An opening quarter sort of demolition job. That’s my gut feeling."

Melbourne have lost their past four matches against the Cats by an average of 37 points.

Their last victory over Geelong was in 2015, when they won by 24 points at GMHBA Stadium.