Eddie Betts has added another accolade to his ever expanding list, claiming the title of 2021 AFL Players’ Association Madden Medallist.

The Madden Medal, named in honour of Simon and Justin Madden, is awarded to retiring players who have demonstrated outstanding achievement throughout their career, both on and off the field.

Betts, who retired at the end of 2021 after 17 years in the AFL and 350 games, is well known for his work off field. A member of the AFLPA Indigenous Advisory Board, Betts has also been heavily involved with Carlton's RAP Working Group.

Following his retirement, Betts has also created a series of children's books named Eddie’s Lil’ Homies, designed to help kids feel more confident in their reading abilities.

On field, Betts impact is immeasurable. A three-time All Australian and AFL Life Member, the 35-year-old was also awarded Goal of the Year on four occasions across his career at Carlton and Adelaide.

Betts now works in a development coaching role at Geelong.

Other nominees for the award included Bachar Houli, Neville Jetta, Shaun Burgoyne, and Marc Murphy.