Port Adelaide coach Ken Hinkley has responded to comments made by Power chairman David Koch, and agreed that the club must turn around their poor fortunes in 2017, but admitted it's not just up to him.
Speaking to Channel Nine on Thursday night, Koch said there would be no excuses for a poor season, and there would be change around the club should they fail to live up to expectations.
Hinkley agreed with his chairman's comments, but said everyone involved with the club on and off the field need to do their bit for the Power to find success.
"We don't want to be not part of the finals for any period of time, let alone for a couple of years," Hinkley said.
"So our challenge collectively, not just mine but David and the board and (CEO) Keith (Thomas) and everyone involved, is to do everything we possibly can to make sure we achieve that."
The Port Adelaide coach said his side's absence from finals football over the past two seasons came down to poor ball use, as well as failing to improve on the field as a whole, with many clubs going past them.
"We haven't kept pace with the competition over the last couple of years so our challenge is not only to catch up now but to try and get in front of it again," he said.
"I suppose in one way that's exciting for a coach because you've got to dare to dream a little bit and you've got to dare to challenge what's going on and for us, we're going to have a go at that.
"If we can improve our ball use and we control the ball and be a little bit more paced about the way we use the football, hopefully that will get us back into the game a little bit."
