It's been previously called the Lexus Centre and Westpac Centre and is now known as the Holden Centre. And now it's set for a new name!
Collingwood is looking find a suitor to replace Holden as the naming rights partner of the club's current Olympic Park training complex, reports AFL journalist Tom Browne.
Browne believes that Collingwood's current deal with Holden surrounding the naming rights for the current Holden Centre will shortly expire as the car manufacturer will no longer invest as a sponsor following their current financial situation.
"My understanding is the naming rights of the Holden Centre, one of the most known buildings in Melbourne, will change in the short to medium term" Brown told Triple M's The Hot Breakfast on Wednesday.
"Collingwood are in the market for a new major sponsor."
Magpies president Eddie McGuire could not confirm the news due to commercial in confidence", but did suggest that the Pies are currently hosting discussions with Holden.