Former Sydney Swans CEO Andrew Ireland has said that the Swans have become the most popular club in Australia.
Ireland believes that the launch of the Swans Academy is a key reason behind the club popularity.
โThe club is now the most popular club in Australia, it sort of snuck up on us a bit but all the polling from Morgan, Nielsen and the like, we have close to 1.3 million supporters,โ Ireland toldย SEN SA Breakfast.
โOne of the things people donโt appreciate in the stronger footy states is the establishment of the Swans Academy has made an incredible difference to footy in Sydney.โ
According to the studies referenced by Ireland, Collingwood has 800,050 fans compared with the Swans at around 1.3 million.
I think Ireland speaks with forked tongue