Last week marked the return of Matt Rowell, and with it, the memes. In the lead up to the Suns and Dockers match, the internet was back at it with the Rowell obsession.

Since his debut, Rowell has just played the seven games but he captured the hearts of everyone. In his first four games he produced three straight best on ground performances, and has since achieved cult status in the AFL.

Let's take a look at some other cult figures in footy, obscure, forgotten and memorable. Some who won't make the list will be who were/are well known, such as Brendan Fevola, Barry Hall and Dane Swan.

5. Stuart Dew

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Stuart Dew has the distinction of being a cult figure as both a player and coach.

Dew had quite a successful career at Port Adelaide, playing 180 games for 245 goals, and was a premiership player in 2004.

After his first retirement, Dew did not play at any level in 2007 but was drafted by Hawthorn. At the Hawks, Dew became a cult figure.

Dew had put on some significant weight since he last played, which drew criticism to coach Alastair Clarkson. However, Dew repaid the Hawks for their faith, helping turn the tide in the 2008 Grand Final.

When the game was still in the balance in the third quarter, Dew had a brilliant burst, where he kicked two goals and set up two others.

As a coach, Dew, just like his player Rowell, has gained internet fame.


There was also one occasion in 2019, where a fan threw a lolly up at him, and he ate it.