Port Adelaide have announced KFC as a new joint major partner on a multi-year deal between the South Australian club and fast food franchise.
It will be the first time KFC steps into the AFL sponsorship circles, with their logo set to feature prominently across the club's guernseys.
We are thrilled to welcome @KFCAustralia to the Port Adelaide family as a new joint major partner 🍐🤝🍗
DETAILS 📰: https://t.co/u1uqHH1kXs#weareportadelaide pic.twitter.com/VkOhsSItVl
— Port Adelaide FC (@PAFC) December 13, 2020
Port Adelaide chairman David Koch expressed his excitement following the announcement.
“KFC is a much-loved brand in Australia, and Port Adelaide could not be prouder of this partnership,” Mr Koch said.
“Given the challenges of 2020, it is great recognition of the future direction of our club that we can continue to attract great brands like KFC to Port Adelaide.
“KFC now join GFG and MG as a joint major partner marking the first time in our history that we’ve had three joint major partners, all committed long term to the club. We could not be more thrilled to welcome KFC to the Port Adelaide family.
“With the addition of KFC, we continue our strategic drive to broaden Port Adelaide’s reach and make ourselves a bigger player in the national and international market.”
