The Melbourne football club will undergo a brief rebranding as they're set to take on their Aboriginal name, Narrm, during Sir Doug Nicholls Round.

The club was given permission to use the name, a derivative of the traditional landowner's language Woi Wurrung, after two years of working with the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation (WWWCHAC).

In doing so, the Demons believe that they will pass on appropriate knowledge as per the WWWCHAC in their bid to raise awareness to and celebrate the country's Indigenous history.

Accompanying the name change is a new guernsey that is rich in Indigenous symbolism and is one that will be shared by both the Demons AFL and AFLW sides.

Melbourne CEO Gary Pert spoke about the significance behind the launch.

“Today is an exciting day, as we announce Narrm Football Club to our members, supporters and the wider football community,” he said.

“This initiative has been a focus of our RAP Committee for the past two years and is as much about acknowledgment and education as it is celebration.

“We have a rich Indigenous club history at Melbourne, from welcoming our first Indigenous player, Eddie Jackson, in 1947, to launching our second Innovate Reconciliation Action Plan earlier this year.

“It’s exciting to be building on this and taking a step further on our own journey, while bringing our fans along with us.

“Our vision for reconciliation is, through AFL, to unite Aboriginal and Torres Strait Islander peoples with non-Indigenous people, to understand and embrace history, culture and community.

“We hope with the Narrm Football Club initiative, we can continue to do just that and work towards a fully reconciled Australia.”

Pert continued by acknowledging those who assisted in the inception and delivery of the mentioned innitiative.

“I would like to thank the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation, which has been invaluable in sharing knowledge, guidance and permission,” Pert said.

“I would also like to recognise our Indigenous Projects Officer Matthew Whelan and our RAP Committee, who have been incredibly passionate and committed to ensuring this project is successful.

“We look forward to our members and supporters sharing in this journey with us and acknowledging the history of the land in which we call home.”

Melbourne will first don the name and sash against cross-town rivals North Melbourne in Round 10 before rounding out their time as Narrm for 2022 against the Dockers at the G in Round 11.