Essendon great and Channel Seven newsreader Tim Watson has confirmed yesterday's report that a number of clubs are targeting Brisbane Lions star Charlie Cameron.

Seven News' Tom Browne reported that Cameron is prepared to leave Brisbane if he can't work out a suitable extension, with Carlton, North Melbourne and a third unnamed club making inquiries.

The All Australian is out of contract at the end of 2021, with Browne stating his management has hit an impasse with the Lions.

Speaking on SEN Breakfast, Watson confirmed that the report was accurate.

“This is not kite flying," the former Bombers skipper said.

“He’s got one year to run on his deal with the Brisbane Lions and he’s being managed by Colin Young out of WA. He’s very much a targeted player by a number of clubs.

“He has what a lot of other clubs would love to have and that is a super dangerous small forward. Generally, these things get done and players stay at their clubs, but he’s already moved once from Adelaide.

“I think a lot of people thought he would have been in for the long journey but he didn’t, moved on, got a better deal and maybe that points to the fact that he’d prepared to move again if the deal was right.”

With Cameron believed to be eyeing a big contract from Brisbane, Watson was asked what he believed the small forward's value was on the open market.

“Probably between your $600-750,000 maybe he thinks he’s worth,” he replied.

“I think you’ve got to pop through 45 to 55 (goals) to get your $750,000.

“He’s an extraordinary talent and more and more those guys that may only get you 10 to 15 possessions a game but kick goals and make defences as nervous as he does and provide space and opportunity for other players, you’ve got to value them pretty highly in this game.”