A new four day footy festival will kick off a series of activities during this year's Grand Final week.

The League announced on Monday that the inaugural Foxtel Footy Festival will take place at Yarra Park in the days leading up to the big event.

The festival will include concerts, movie screenings, food and wine stalls, several footy related activates and player appearances.

It will run from Wednesday September 30 up until Saturday October 3, with free entry.

Yarra Park will also be the new venue for the Grand Final live site.