Everyone wants to win the flag but the reality is that at least half the competition is almost no chance every season. That doesn't mean there's nothing to hope for though.
Every club's situation is different, for some it's more wins, for others it's finals and for a select few, only the premiership will do.
With the AFL's unpredictability being one of its major draws, there's always the chance of a miracle season or a sudden upswing in form. Likewise, there's just as much chance of a nightmare campaign in terms of both form and injury.
As we look across the competition, the passing marks for the year will all be different. Simply saying premiership or bust is not reflective of where the majority of clubs are placed.
With that in mind, here are our pass marks for each AFL team for 2023.
It may seem harsh but given recent seasons and the quality of their recruits and draftees, Brisbane head into season 2023 knowing that a grand final appearance is likely the bare minimum for a pass mark.
Having brought in Josh Dunkley, Jack Gunston and Conor McKenna, along with Wil Ashcroft, considered the best player at last year's draft, the depth of talent at the Lions is scary. The challenge will be where to fit them all in, which is a nice headache to have.
Brisbane have featured deep in September over the past several seasons and will be expecting the same as a bare minimum in 2023, however, to consider the season a success, they should be aiming for a grand final and perhaps the elusive flag that this group of players crave.
Pass Mark: 15-17 wins and top four