Reigning premiers, the Western Bulldogs, have announced a three-year partnership with car manufacturer, Mercedes-Benz Vans Australia.
It is the first time Mercedes-Benz Vans Australia has signed with a major sporting club.
Welcome to the 🔴⚪️🔵 family Mercedes-Benz Vans, our new Principal Partner from 2018.
📰 https://t.co/AW5e1jrahK#RealStrength #BornToRun pic.twitter.com/KJF5dL4dzd
— Western Bulldogs (@westernbulldogs) May 4, 2017
The logo will feature on the back of the guernsey, while Mission will continue to be the major guernsey sponsor on the front of the jumper.
“We are thrilled to welcome Mercedes-Benz Vans into the Western Bulldogs family,” Western Bulldogs’ President Peter Gordon said.
Learn about our new Principal Partnerships with Mercedes-Benz Vans Australia that will be driving us forward from 2018. #BornToRun pic.twitter.com/W7i3kqZY0b
— Western Bulldogs (@westernbulldogs) May 4, 2017
“This partnership breaks new ground for the club as our first automotive partner, and we are excited to work closely with such a high calibre global brand which shares similar values and ambitions to the Bulldogs.”
Mercedes-Benz Vans Australia's Managing Director, Diane Tarr, said she is delighted to secure a partnership with the 2016 premiers.
“The Bulldogs are a nationally admired sporting team, and the values of the Club are very much aligned with our values at Mercedes-Benz Vans,” she said.
“Our products and people are known for their reliability, resilience and capability to get the job done. We support people in their business operations and have an unrelenting passion to be the best.
“I can’t think of a better club to align with than the Western Bulldogs. We will be so proud to have our Mercedes-Benz Vans logo on the back of every Bulldogs AFL guernsey.”
