Fox Footy's major move to personalised commentary during Thursday and Friday night blockbusters has been validated by the "incredible surge in Kayo Sports viewing this AFL season".

The decision to go head-to-head with host broadcaster Channel 7 and rival primetime callers has proven to be a difference maker towards a staggering 3.4 billion streams at Round 11.

A report released by Foxtel Group revealed an overall uptick of AFL live audiences, up 25 per cent, while Thursday night footy has increased by a whopping 41 per cent on Kayo Sports, as Friday night follows closely behind with a rise of 30 per cent from the streaming service.

The Thursday night team, consisting of entertaining calling duo Matt Hill and Mark Howard, is underpinned by the in-depth analysis provided by Sarah Jones, Jason Dunstall, David King and Leigh Montagna, has seen football fans flock to the streaming service.

Friday night's pairing of the much-loved Anthony Hudson and Gerard Whately has also yielded positive results, and is assisted by the likes of Garry Lyon, Jonathan Brown, Nathan Buckley and Jordan Lewis each week.

Super Saturday, largely led by Kath Loughnan, Jack Riewoldt and David King, has also seen major improvements, hosting exclusive rights to all matches after Channel 7 moved its third broadcasting match to Sunday. Saturday audiences are up 27 per cent.

"We have loved the opportunity to bring fans the fresh Fox Footy look and sound, with our graphics and commentary teams, to Thursday and Friday Night Footy for the first time. The numbers tell us we have hit the right note, backed by some quality on-field contests," Managing Director of Fox Sports Steve Crawley said.

"We couldn't be happier with our new calling combinations. You've got Matt Hill, he is new and firing, with Mark Howard, he's the Peter Pan, for Thursday's call. And Fridays is the tried and absolutely first-class pairing of Anthony Hudson and Gerard Whateley. Most people who know the game, know they are the best."

Executive Director of Kayo Sports Cate Hefele shared the same sentiment as Crawley, saying the "incredible surge" has manifested in record numbers.

"We've seen an incredible surge in Kayo Sports viewing this AFL season, as more and more fans come onto the platform and see the value, plus quality of Fox Footy's coverage," Hefele said.

"What's most pleasing is seeing audience growth across the entire round with fans choosing our dedicated commentary teams, graphics, 4K and no ads during live play. These numbers, including the record numbers for Saturday's Round 8 Pies and Cats clash, are helping drive growth across the Foxtel Group, as more fans tune into Fox Footy's coverage."

The season's most-streamed match on Kayo Sports so far came in Round 8, with an average audience of 389,000 watching the MCG thriller between Collingwood and Geelong, which saw the Cats hold on for victory.

The Anzac Day clash between the Pies and Bombers came closely behind, raking in an average of 381,000 viewers.