Port Adelaide chairman David Koch has banned the word rebuild from the club's vocabulary as they embark on a new era under senior coach Josh Carr.
After 13 years led by Ken Hinkley, which ended with no finals in 2025, the Power aren't expected to ruffle the competition's feathers.
But Koch believes that under the guidance of Carr and the rejuvenated list, September is firmly on the agenda.
"It's always finals. We banned the word rebuild. Rebuild is an excuse for failure," Koch said on Channel 7.
"Josh knows that we're a club that always wants to contend for finals, like so many of the other great AFL clubs - we should be no different.
"That's always the pass mark, but you've got to put the processes in place for success. But we've got to put in the behaviours and the processes each and every day at training and every game to achieve the dream and the pass mark to make finals."
The Power is launching its season at Adelaide Oval. @joshmoney__ is with chairman @kochie_online. pic.twitter.com/KtXGeww53t
— 7NEWS Adelaide (@7NewsAdelaide) February 9, 2026
At the club's season launch on Monday, the Power announced three inductees to its hall of fame.
Former captains Matthew Primus and Russell Johnston were recognised for the lasting impact on the club during its SANFL and AFL years.
Primus played 137 games in the teal and black, and even coached the club for 47 matches between 2010 and 2012. He missed the 2004 premiership triumph due to an ACL injury.
Johnston was a three-time Port Adelaide player during its SANFL period, and led the club for five seasons between 1986 and 1990.
Port Adelaide also honoured the efforts of the 1988–1990 SANFL premiership teams as one of the most significant periods in the club's history.
Following the latest inductions, Port Adelaide's Hall of Fame now comprises 52 individuals and six teams or groups.
