The drop of the AFL fixture is every club content team's Christmas Day, with plenty of creativity and innovation on display.
We've ranked how each went with delivering thumb-stopping content, starting with the Blues at the top of the list.
Carlton
The Blues get high marks for creativity, the involvement of their players and the thought process behind the presentation of each of their matchups.
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North Melbourne
The Kangaroos have capitalised on Dan Gorringe's widespread social media reach and fame to proliferate an engaging piece of vertical content.
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St Kilda
The Saints used one of the most marketable players on their list to engage viewers by taking part in a relatable task.
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Gold Coast
On brand and deserve great praise for intertwining a sponsor into such a significant post.
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Sydney
The Swans proved they are not the only New South Wales club capable of having fun on socials...
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Hawthorn
The Hawks have seized their traditional family club reputation with great innovation.
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Richmond
A well-thought-through carousel which combines popular culture references and Richmond highlights against corresponding teams.
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Port Adelaide
A fun animation that was declared the winner by Brisbane in the comments section, the Power did well to keep viewers engaged.
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Brisbane
The Lions post is a wonderfully presented, sketch-style animation which delivers the information cogently.
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Western Bulldogs
It always helps to have a renowned supporter to call on and leverage.
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Fremantle
A quality thought process, leveraging people's excitement for the upcoming Ashes series and widening their audience by collaborating with popular Instagram accounts Fox Cricket and Cench Cricket.
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Adelaide
Not bad from the Crows, using two likeable personalities to deliver a piece of quality content.
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Geelong
Cats fans will salivate seeing Tom Hawkins again and Jacqui Felgate's inclusion is a nice touch.
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Essendon
A quality skit capitalising on an inside joke with Harry Jones and utilising some pop culture references, but the Dons lose marks because the fixture wasn't intertwined throughout the reel.
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West Coast
The Eagles get points for the level of detail put into the graphic.
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Melbourne
An old-fashioned feel to this one, which feels like a missed opportunity.
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Collingwood
The Pies steered away from anything out of the ordinary this year.
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