Essendon skipper Dyson Heppell is set to shave his dreadlocks to help raise funds for the bushfire crisis around Victoria.

The midfielder was aiming to raise $50,000 by Friday and has already raised over $77,000 in less than 24 hours with help from the club and his teammates.

The highest bidder will do the honours of cutting Heppell's iconic hairdo.

The 27-year old grew up in Leongatha, with all proceeds will go towards the Gippsland Emergency Relief Fund and Wildlife Victoria.

โ€œOn behalf of everyone at the Essendon Football Club, our thoughts are currently with all those who have been affected by the bushfire crisis. Iโ€™d also like to acknowledge the firefighters, volunteers and emergency service workers who are putting their own lives on the line,โ€ Heppell said.

โ€œBeing a proud Gippsland boy, I have felt particularly distressed about what is happening to our beautiful land and peopleโ€™s homes, as well as our wildlife affected in the area.

โ€œWhile there is still plenty to be done collectively, we all want to help in any way we can โ€“ big or small. So, Iโ€™m finally going to shave the locks off to try and raise $50k this week.

โ€œThe highest donor can come out to The Hangar this Friday, grab the clippers and do the honours. Iโ€™m calling on our awesome members and supporters to donate as much or as little as they can.

โ€œTo everyone who has been impacted by the fires, please continue to stay safe. Weโ€™re all behind you. And to everyone who can donate, please dig deep.โ€

It comes after Collingwood onballer Dayne Beams announced he is auctioning his 2010 premiership medal to help donate to the bushfire cause.

The current bid for Beams' medal was at $22,500 on Tuesday morning.