MELBOURNE, AUSTRALIA - FEBRUARY 3: A full legends stand is seen during the 2017 AFLW Round 01 match between the Carlton Blues and the Collingwood Magpies at Ikon Park on February 3, 2017 in Melbourne, Australia. (Photo by Adam Trafford/AFL Media/Getty Images)

Carlton CEO Brian Cook has revealed that while players should be free to voice complaints about sponsorship agreements, the club does get the last say on financial agreements, with the board reportedly discussing the matter on Wednesday night.

The discussion comes in the aftermath of recent tensions between Netball Australia and Hancock Prospecting, with players taking a stand against historical comments made by Lang Hancock.

Hancock Prospecting, led by Gina Rinehart, then withdrew their $15 million sponsorship deal which was intended to fund the high-performance program.

Speaking to 7 News' Tom Browne, CEO Brian Cook admitted that the league was in new territory when it came to "woke sponsorship" but that he didn't think players should dictate the decision.

“That is so new. Woke sponsorship I suppose. It's so new. We're really in early discussion stages,” Cook told 7 News.

“Something we need to be very wary of and need to plan for in the future I think.

“There is always an element of making sure you have player satisfaction, player engagement, but we need to make sure we have a pretty good business model.

“I have no issue in discussing sponsorship with players, but I don't necessarily think it's their decision.”

Cook's comments also come after Australian test captain Pat Cummins revealed he would not be featuring in promotions for Cricket Australia sponsor Alinta Energy, having raised concerns over the agreement.