Collingwood coach Nathan Buckley's press conference had ended after coaching his 200th game in a 24-point win over the Blues on Sunday.
That's when he made the rare decision to raise his hand and speak out on an article written about him during the week.
The Herald Sun'sย Mark Robinson published a piece about how Buckley's football resume was unfulfilled without that elusive flag.
Buckley has played and coached in the most AFL games without winning a premiership and is currently in his ninth season in the Pies' top job.
And despite comments from Buckley early in his coaching career that he had a void without the silverware, he hit out at suggestions that his life was 'empty'.
โCan I just say something - I know there was an article in the paper the other day, I donโt want to make it all about me, it was about emptiness,โ Buckley said.
โI just want to put on record my life is very far from empty.
โI donโt have a flag, Iโll be working towards it, but itโs not going to define me whether I get it or not.
โMy life is very full. Iโm very fortunate Iโve got a lot of love, a great club, a great group of boys and Iโm looking forward to whatever the next couple of months brings.โ
Nathan Buckleyโs response to those who say his life is empty without a flag. ๐ฏ
(via @SwoopLuke)
— 7AFL (@7AFL) August 30, 2020
Melbourne great praised Buckley's comments on SEN this morning.
โIt puts perspective back into the conversation. When I read the article, I thought โthatโs not going to define Nathan Buckleyโ,โ Lyon said.
โHeโs not going to go through life empty because he hasnโt won a premiership.
โFrom a footballing point of view maybe, but thereโs more important things in life than footy.
โIโm a little bit surprised, but Iโm glad he did it. The other thing is it sends a message to his playing group as well that thereโs always got to be some balance in all of this.
โThere are some that would be stressing about opportunity and whether this is going to pass them by.
โI like the message he sent in there, I really did.โ
Buckley's Magpies came closest to the top prize in the 2018 Grand Final when they went down to the West Coast Eagles by five points.
Last year Collingwood lost to GWS in the preliminary final by two points.
They currently sit sixth on the ladder ahead of Friday night's clash against Brisbane at the Gabba at 7.50pm AEST.