ADELAIDE, AUSTRALIA - JULY 15: Eddie McGuire (L) President of the Collingwood Football Club, Caroline Wilson football commentator and Neil Balme Collingwood Football Director arrive at the memorial for Phil Walsh service at the Adelaide Oval on July 15, 2015 in Adelaide, Australia. The Adelaide Crows coach passed away on July 3rd. (Photo by Daniel Kalisz/Getty Images)
Holden is reviewing its sponsorship of the Collingwood Football Club after Eddie McGuire's remarks about Caroline Wilson.
The car manufacturer released a statement on Monday night condemning McGuire's comments.
"Holden categorically disapproves of Eddie McGuire's inappropriate comments, along with those of his co-hosts," the statement read.
"Holden prides itself on diversity, inclusion and social responsibility - they are cornerstones of our business.
"Comments like these, regardless of their intent, have no place in today's Australia and reflect poorly on the Collingwood Football Club, it's fans, stakeholders and sponsors. Unfortunately, it can call into question the culture of the club, overshadowing good work done in the diversity space and local communities.
"Holden is engaging with Collingwood to directly express our disappointment and discuss the future of our sponsorship."
Holden is one of the major sponsors of the Magpies, and is the naming rights of it's training base, the Holden Centre.
The manufacturer signed a five year deal with the club just last year, contributing a reported $3 million to the club annually.