The AFL is reportedly considering an in-season tournament that is seen in the NBA (NBA Cup), which could be a part of a massive fixture overhaul in years to come.

The NBA introduced the secondary tournament in 2023 to combat rival code NFL and its viewership, whilst also adding another incentive for teams to compete at their best.

League CEO Andrew Dillon, his team and all 19 club CEOs met in Gold Coast last week to discuss all things football, and how to prepare the industry "for the next 5-10 year period".

Emerging was a radical fixture proposition that focused on "creating more content and marquee moments" that could turn the AFL competition on its head.

It was flagged in discussions that all teams would play each other once, as well as Gather Round and Rivalry Round, with an in-season tournament to be run during the middle of the year, according to the Herald Sun.

Prize money of up to $5 million has been floated as an incentive to the winning club.

"We had a really productive couple of days with all 19 club CEOs and the AFL executive on how we as an industry prepare for the next 5-10 year period, including continued discussions on developing a long-term sustainable competition structure, including accounting for the introduction of Tasmania from 2028," Dillon said, according to the Herald Sun.

"A committee of club CEOs and AFL representatives have been working through ideas, with a focus on creating more content and marquee moments across a season that are appealing for fans, players and clubs.

"At this stage, they are just all ideas, with further exploratory work and discussions need to continue to be progressed with stakeholders across the industry."